Average views of the channel's latest videos, through the official YouTube API.
Free tool · YouTube
How much to charge for a YouTube sponsorship
Enter your public channel and the video format, and see an estimated price range — based on real market CPM applied to your real views, not on a reach estimate. No login and no sign-up.
- No login
- Real views from your videos
- Real market CPM
Looking up the public channel…
Estimated range per video
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Subscribers —
Average views —
Reference CPM used —
Want more negotiating power?
Above-average views weigh more than subscribers in this calculation. A views package helps give the initial boost before the next proposal.
How the estimate is made
CPM method based on real views — not on subscriber count.
Sponsorship CPM adjusted by your views-per-subscriber rate — a channel with a higher rate negotiates a higher CPM.
A dedicated video is worth more than an integration; Shorts are worth less, due to lower reach and production.
Reference CPM (2026)
International market surveys put sponsorship CPM at US$ 15 to US$ 80 per thousand views, depending on the niche — converted here as an order of magnitude for the Brazilian market, not as an exact exchange-rate quote.
Low view rate ~$5.30 CPM
Average view rate ~$9.54 CPM
High view rate ~$14.84 CPM
Niche weighs heavily here: finance and tech channels usually negotiate CPM well above average; generic entertainment, below.
Frequently asked questions
Why does the calculation use views instead of subscribers?
Because on YouTube we can read the real views of each video — unlike Instagram, where that data isn't public. CPM (cost per thousand) is calculated on real views, not on a reach estimate.
Why is YouTube CPM usually higher than Instagram's?
YouTube videos have higher retention and a richer advertising context — viewers watch longer and the brand has more room to get its message across. Market surveys put sponsorship CPM at US$ 15 to US$ 80 per thousand views, depending on the niche — well above the typical Instagram range.
Is an integrated mention worth the same as a dedicated video?
No. A mention inside a video that was going to be published anyway is worth less than a whole video dedicated to the sponsor — the calculator already applies this format adjustment.
Is this what the brand will actually pay?
It's a reference range based on market CPM and your real recent views — not a final quote. Niche, exclusivity and prior relationship with the brand change the final value, and only direct negotiation defines that.