We start from the real price range for your size (nano, micro, macro), surveyed in the Brazilian market.
Free tool · Instagram
How much to charge for a sponsored Instagram post
Enter your public @ and the post format, and see an estimated price range — based on real market CPM (not on "price per thousand followers"). No password and no sign-up.
- No password
- Public data only
- Real market CPM
Looking up the public profile…
Estimated range per sponsored post
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Followers —
Likes-based engagement —
Reference CPM used —
Want more negotiating power?
Engagement weighs more than followers in this calculation. A likes package helps strengthen your social proof before the next proposal.
How the estimate is made
CPM (cost per thousand) method, the same one used by influencer marketing agencies and platforms — without inventing a new number.
Engagement above the benchmark pulls toward the top of the range; below it, toward the floor — the factor that weighs most on the real price.
Reels tend to be worth more than a single Stories post, due to the production effort and the expected reach.
Real Brazilian market ranges (2026)
CPM from $3.18 to $7.42 per thousand, ranges by size — data from influencer marketing industry surveys.
Nano (up to 10K) $31.80 – $169.58
Micro (10K to 100K) $105.99 – $529.92
Macro (100K to 1M) $529.92 – $3,179.50
Mega (over 1M) $3,179.50+
Feed post prices. Reels and Stories bundles vary up and down — the calculator already applies that adjustment.
Frequently asked questions
Where does the CPM used in the calculation come from?
From influencer marketing industry surveys in Brazil in 2026, which put CPM (cost per thousand views/reach) in the $3.18 to $7.42 range. It's not a number we made up.
Do followers matter more than engagement for the price?
No — it's the opposite. The price varies more with engagement than with the raw follower count. A smaller profile with strong engagement usually negotiates better than a bigger one with an inflated base.
Is this what the brand will actually pay?
It's a reference range, not a final quote. The final value of a real deal depends on exclusivity, image usage rights, delivery deadlines and prior relationship with the brand — factors this calculator can't measure.
Why do Stories cost less than Reels on the same account?
Because the format changes the production effort and the expected reach. Reels usually convert more and require more editing work, so they tend to be worth more than a single Stories post.