The channel's subscribers and latest videos — through the official YouTube API.
Free tool · YouTube
YouTube engagement rate calculator
Enter your public channel and see the views-per-subscriber rate compared with the market benchmark range. No login and no sign-up.
- No login
- Public data only
- Results in seconds
Looking up the public channel…
View rate
—
Subscribers —
Average views —
Average likes —
Videos analyzed —
Frequency —
Best video (views) —
Is your rate below the range?
An initial boost helps the algorithm understand that the video deserves more reach. Try it free first.
How the calculation works
On YouTube, views per subscriber is the metric the market uses as a benchmark for real reach.
We add up the views of recent videos and divide by the number of videos analyzed.
average views ÷ subscribers × 100. Likes are shown separately, when the creator doesn't hide them.
Benchmark ranges
Broad market benchmark — format (Shorts vs. long-form video) and niche weigh heavily here.
Up to 10K subscribers 30% – 100%+
10K to 100K 15% – 40%
100K to 1M 8% – 20%
Over 1M 3% – 10%
Small channels usually have a higher rate: search and recommendations take videos beyond the subscriber base. It's not an exact threshold — use it as a compass.
Frequently asked questions
Does the calculator ask for a Google login or channel password?
No. We only look up the channel's public data (subscribers and latest videos) through the official YouTube API. No login is required.
Why use views instead of likes?
On YouTube, views per subscriber is the market's standard metric for real reach — likes vary too much and some creators hide the count. When likes are available, we show them as supporting data.
My likes show as unavailable. Why?
Some creators choose to hide the public like count on their videos. This doesn't affect the view rate calculation, which only uses views and subscribers.
Why do small channels have much higher rates?
Videos from smaller channels are often discovered through search and recommendations beyond the subscriber base, which inflates the ratio. On large channels this ratio tends to drop, even though the view volume is higher in absolute numbers.